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HIGHLIGHT
OF SKILLS AND ABILITIES
18+
years Creative Experience: Photo Shoots, Websites, Art, Design.
11+ years Web Experience:
Website Development, Planning, Strategy, Production.
Art Direction, Photo
Shoot Coordination, Design, Marketing, Public Relations, Brand & Strategy.
Team Player, Organized,
Keen Eye for Detail, Drive for Excellence.
Portfolios: www.christine-arthur.com,
www.christinearthurstudio.com.
Computer Experience:
Macromedia Fireworks, Dreamweaver, Adobe Photoshop, Illustrator, InDesign,
Acrobat Professional, Microsoft Word, Power Point, Excel, Quark XPress,
HTML, CSS, Mac and PC.
EXPERIENCE
Brand
Program Manager, Brand Management & Strategy, Wells Fargo &
Company, San Francisco, CA 2009-present
Responsible for developing
and maintaining a new internal photography library utilized enterprise-wide.
Created photography plans, partnered with lines of business, created shot
lists, story boards, casting matrix's. Project management and art direction
while overseeing post production retouching of images. Managed and developed
an internal library of over 1500+ proprietary lifestyle photographs. Attended
photo shoots and press checks. Developed processes and templates to streamline
the custom photography program and retouching process.
Managed outside vendors
and partnered with internal creative teams to achieve excellence in final
retouched images.
Contributed to company-wide
Brand Guidelines and Brand Standards Books. Provided brand reviews to
lines of businesses for both online and print projects.
Senior Designer / E-Business Consultant, Team Member
Marketing, Wells Fargo & Company, San Francisco, CA 2006-2009
Responsible for creating
design materials in print, online, and email for an internal audience
of 280,000+ team member employees.
Developed visually
appealing designs and communications in print and online based on project
goals, research, strategy, messaging, user experience, design guidelines,
and corporate branding.
Created award-winning
projects such as team member photography, Annual Benefits Enrollment,
Community Support Campaign, 401(k) materials, website banner ad graphics,
etc.
Partnered with internal
clients from various lines of business and leaders across the organization
to create engaging communications and compelling designs. Contributed
to every part of the design process including concept development, campaign
themes, client presentations, relationship management, brand adherence,
and design production. (included banner ads, email designs, brochures,
posters, etc).
Designed, developed,
and coded HTML emails and internal email templates for use enterprise
wide.
Created Power Point
presentations for senior executives and developed custom designed Power
Point templates for team use.
Project lead, creative
art direction, and production of Wells Fargo photo shoots. Involved in
all stages of photo production from developing shot lists and story boards
to providing on site art direction and post production. Resulted in photographs
used both internally and externally for marketing collateral, advertising
campaigns, and design materials. Strong sense of branding, brand implementation,
strategy, and execution.
E-Communications Manager, Palecek Imports Inc, Richmond,
CA 2002-2006
Managed Palecek's
Online Presence: overseeing the creative look and feel of Palecek online
and the creative development of the website to ensure corporate branding
and functionality for the furniture and accessory company.
Maintained and enhanced
3 corporate websites: public website, customer password website, and internal
intranet site.
Designed and coded
functional web pages. Improved user interface design. Managed optimized
images. Developed and maintained image library.
Developed website
goals, plans, and progressive phases for expansion.
Enhanced customer
password website with online access to 450+ page product catalogs and
3000+ sku items.
Created Marketing
Collateral: to promote furniture and accessories, maintaining corporate
branding in both print and multimedia to support 9 showrooms and 75 sales
representatives nationwide.
Designed and produced
product catalog, product tear sheets, email campaigns, newsletters, CD's,
packaging, Power Point presentations, showroom and store signage, and
corporate style guides.
Provided public relations
materials, editorials, product placement in magazines, press releases,
editorial photos.
Studio and location
photography, digital product mock-ups, color adjustments, image optimization.
Owner/ Designer, Christine Arthur Studio, CA 2000-present
Freelance Graphic
Design: Developed and created custom website designs and print collateral.
Defined project goals, created designs, and maintained company branding
within allotted timeframes and budgets.
Website Designs:
involved creative direction, project planning, graphic design, photography,
site maps, wire frames, story boards, HTML coding, image optimization,
and web maintenance.
Print Projects: postcards,
brochures, trade booth signage, banners, logos, and advertisements.
Photography: focused
on the art of photography, Polaroid transfer photos, and alternative photographic
techniques. (1992-present)
Product Design: jewelry,
fashion, and wall art. (1990-2000)
Fine Art: drawing,
print making, photography, sculpture, painting (1990-2000)
E-Commerce Website Manager, Anugrah.com, Burlingame, CA 1999-2001
Developed Anugrah
Online Store, a new E-commerce division for the home and accessories boutique.
Led website project
collaborating with website designers, technology consultants, and owners.
Managed content development,
branding, site layout, website photography, merchandising, copy writing,
website maintenance, search engine marketing, tracking, and analysis.
Contributed to Anugrah
Wholesale and Retail Store divisions, providing marketing collateral,
public relations, visual displays, sales, buying, and interior design.
Studio Manager/Art Instructor, Neighborhood Center Arts, Grass Valley,
CA 1995-1999
Supervised the production
of product designs, at an art center for developmentally disabled artists.
Managed the fiber
art design studio and team of eight artists- developing art and product
designs, mentoring and coaching, sourcing, pricing, merchandising, budgeting,
photographing, visual display.
Significantly improved
marketing strategies, public relations, and increased quality levels.
Product Designer, Diablo Silversmiths, Grass Valley, CA 1994-1995
Managed design department
at a western silversmith company: developed new products, communicated
with clients on custom designs, created production drawings and graphic
designs.
Collaborated on product
development with RRL Polo Ralph Lauren and Al Beres USA-accessory design.
Marketing/ P.R. Manager, Real Estate and Investment Company, Nevada
City, CA 1992-1993
Developed new Marketing
Division at a real estate and investment firm: focused on new target market,
developed marketing plan, initiated marketing strategies, designed collateral
material.
Coordinated B-to-C
and B-to-B Public Relations: organized trade-show displays, designed advertisements,
promotional material and giveaways, wrote news articles.
EDUCATION
University of
California, Davis, CA 1992
B.A. Art Studio, and B.S. Environmental Design, minor: Textiles
& Clothing
College of San
Mateo, San Mateo, CA 2002
Completed a two-year Multimedia & Web Design Certificate Program
Domus Academy,
Fashion Design, Milan, Italy, summer 1990
Attended a summer
abroad program
Sacramento Entrepreneurship
Academy, Sacramento, CA 1990
Successfully completed a one-year business program, including writing
and presenting a business plan. Gained overall knowledge of startups,
business planning, market strategy.
AWARDS /HONORS/ COMMUNITY LEADERSHIP
Wells Fargo Designers'
Community of Practice, D-COPG, Events Chair, 2009, 2010.
"IABC Gold Quill
Excellence Awards", for Annual Benefits Enrollment and Community
Support Campaigns, 2009.
"Ragan Communication
Awards", for Team Member Photography, Annual Benefits Enrollment,
and Community Support Campaign, 2009.
"Graphic Design USA,
In House Design Awards", for Annual Benefits Enrollment and Community
Support Campaigns, 2009.
"MarComm Awards",
Platinum Design Award for Website Banner Ad Graphics; Gold Award for Team
Member Photography, 2008.
Art Curator,
"Compelled to Create: works from art centers for the disabled"
Arts Benicia Gallery, 2005.
Board Director,
Arts Benicia Center and Gallery, Benicia, CA, 2002-2006.
"Media Arts Award",
website design category- California Community Colleges' ED>Net New
Media/Multimedia/Entertainment Initiative, 2002.
"Honorary Art Juror",
U.C. Davis Memorial Union, "Annual Two Dimensional Student Art Exhibition",
1998.
"Design Service
Award", U.C. Davis Environmental Design Department, 1992.
"Best Business Plan
Award", Sacramento Entrepreneurship Academy, 1990.
click here to see my ARTIST RESUME and EXHIBITION
HISTORY
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