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HIGHLIGHT
OF SKILLS AND ABILITIES
7+ years Web Experience:
Website Development, Planning, Strategy, Production.
14+ years Design
Experience: Products, Graphics, Websites, Fashion.
Marketing, Merchandising,
Product Development, Public Relations.
Team Player, Organized,
Keen Eye for Design Detail, Quality Excellence.
URLs:www.christine-arthur.com,
www.christinearthurstudio.com, www.posportal.com, nor-calmoving.com, www.pamwinters.com,
www.markeanes.com, www.southeastacquirers.com, www.polkadotlaundromat.com,
and more.
Computer Experience:
Macromedia Fireworks, Dreamweaver, Adobe Photoshop, Illustrator, InDesign,
Acrobat, Microsoft Word, Power Point, Excel, Quark XPress, HTML, CSS,
Yahoo Store Manager System, Mac and PC.
EXPERIENCE
E-Communications Manager/Creative Marketing Associate/Webmaster, Palecek
Imports Inc, Richmond, CA 2002-2006
Managed Palecek's
Online Presence: overseeing the creative look and feel of Palecek online
and the creative process of website development to ensure corporate branding
and functionality.
Maintained and enhanced
3 corporate websites: public website, customer password website, intranet.
Designed and coded
functional web pages. Improved user interface design. Managed optimized
images.
Developed website
goals, plans, and progressive phases for expansion.
Enhanced customer
password website with online access to 450+ page product catalogs and
3000+ sku items.
Created Marketing
Collateral: to promote furniture and accessories, maintaining corporate
branding in both print and multimedia to support 9 nationwide showrooms
and 75 sales representatives.
Designed and produced
product catalog, product tear sheets, email campaigns, newsletters, CD's,
packaging, Power Point presentations, showroom and store signage, and
corporate style guides.
Provided public relations
materials, editorials, product placement in magazines, press releases,
editorial photos.
Studio and location
photography, digital product mock-ups, color adjustments, image optimization.
Owner/ Designer- Christine Arthur Studio, CA 2000-present
Freelance Design:
Developed and created custom website designs and print collateral. Defined
project goals, created designs, and maintained company branding within
allotted timeframes and budgets.
Website Designs:
involved creative direction, project planning, graphic design, photography,
site maps, wire frames, storyboards, HTML coding, image optimization,
and web maintenance.
Print Projects: postcards,
brochures, trade booth signage, banners, logos, and advertisements.
Product Designs:
jewelry, fashion, photography, and wall art. (1990-2000)
E-Commerce Website Manager, Anugrah.com, Burlingame, CA 1999-2001
Developed Anugrah
Online Store, a new E-commerce division for the home and accessories boutique.
Led website project
collaborating with website designers, technology consultants, and owners.
Managed content development,
branding, site layout, website photography, merchandising, copywriting,
website maintenance, search engine marketing, tracking, and analysis.
Contributed to Anugrah
Wholesale and Retail Store divisions, providing marketing collateral,
public relations, visual displays, sales, buying, and interior design.
Studio Manager/Art Instructor, Neighborhood Center Arts, Grass Valley,
CA 1995-1999
Supervised the production
of product designs, at an art center for developmentally disabled artists.
Managed the fiber
art design studio and team of eight artists- developing art and product
designs, mentoring and coaching, sourcing, pricing, merchandising, budgeting,
photographing, visual display.
Significantly improved
marketing strategies, public relations, and increased quality levels.
Product Designer, Diablo Silversmiths, Grass Valley, CA 1994-1995
Managed design department
at a western silversmith company: developed new products, communicated
with clients on custom designs, created production drawings and graphic
designs.
Collaborated on product
development with RRL Polo Ralph Lauren and Al Beres USA-accessory design.
Marketing/ P.R. Manager, Real Estate and Investment Company, Nevada
City, CA, 1992-1993
Developed new Marketing
Division at a real estate and investment firm: focused on new target market,
developed marketing plan, initiated marketing strategies, designed collateral
material.
Coordinated B-to-C
and B-to-B Public Relations: organized trade-show displays, designed advertisements,
promotional material and giveaways, wrote news articles.
EDUCATION
University of
California, Davis, CA, 1992
B.A. Art Studio, B.S. Environmental Design, minor: Textiles
& Clothing
College of San
Mateo, San Mateo, CA 2002
Multimedia & Web Design Certificate Program
Domus Academy,
Fashion Design, Milan, Italy, summer 1990
Sacramento Entrepreneurship
Academy, Sacramento, CA 1990
Successfully completed one-year business program, including writing and
presenting a business plan. Gained overall knowledge of startups, business
planning, market strategy.
AWARDS /HONORS/ COMMUNITY LEADERSHIP
Art Curator, "Compelled
to Create: works from art centers for the disabled" Arts Benicia
Gallery 2005.
Board Director,
Arts Benicia Center and Gallery, Benicia, CA 2002-current.
"Media Arts Award",
website design category- California Community Colleges' ED>Net New
Media/Multimedia/Entertainment Initiative 2002.
"Honorary Art Juror",
U.C. Davis Memorial Union, "Annual Two Dimensional Student Art Exhibition"
1998.
"Design Service
Award", U.C. Davis Environmental Design Department 1992.
"Best Business Plan
Award", Sacramento Entrepreneurship Academy 1990.
click here to see my ARTIST RESUME and EXHIBITION
HISTORY
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